Best Social Media Marketing Campaign 2018 – Skypath Digital awarded at CMO Asia 2018From 1440 to CMO Asia 2018
Are you sure you can do it? Do you have a brilliant idea? And what about your team? And what about finance?
Yes, all those things were clattering our head when we kick-started our business. But more than that what takes us from 1440 minutes of strategizing, creating and developing to CMO Asia Awards is our teamwork, faith, and positive outlook. It all started with nothing but just plain conviction. Last 8 months were really helpful for Skypath Digital in exploring the Philanthropy domain when Non-Profit Organization – Child Help Foundation was on-boarded. How Automation and A.I. can be used effectively with Digital Platform for a Non-Profit and for analyzing user behavior. How Team Skypath Digital can effectively increase their donations, user experience and be their Growth partner.
Child Help Foundation is a Non-Profit working since 2010, which has its roots in 10 locations across India. They help needy and underprivileged children and are doing a tremendous work.
Skypath Digital was ready with the strategy which was built after a thorough research on Non-Profit and Philanthropy domain.
Firstly, we started off with Optimizing Landing Pages for an enhanced User Experience and focusing on story-telling for an increase in donation.
Secondly, we focused on bringing Child Help Foundation online with presence across 11 Social Media platform – with a proper strategy for each one.
Also, we revised the SEO of the current website to rank it for 300+ Keywords with a Click-Through-Rate of 14%.
Followed by Digital Volunteers who formed a chain to spread the cause.
We were able to raise funds for Kavya; a serious Liver Transplantation case with a proper use of Media Mix; the liver transplantation of Kavya was carried out successfully and another news which we got after a month was Skypath Digital was nominated for “Best Social Media Marketing Campaign ” at Singapore CMO Asia 2018 Award for Excellence In Digital Marketing and on 31st July 2018 that nomination turned into Award for us. The CMO Asia is dedicated to high-level knowledge Exchange through Leadership & Networking amongst senior CMO’s and brand decision makers across industry segments.
Skypath Digital took this token of appreciation with an honor and surely commit it to new innovation that we are coming up with soon.